Web Specialist

January 21, 2022

Title: Web Specialist

Team: Brand & Marketing

Reports to: Kristina Martin, Marketing Technology Manager

Posting date: January 21, 2022

Starting salary: $60,000/year

Benefits: Benefits information can be found on the 1% for the Planet Careers Page        


COVID-19 Vaccinations: As a part of 1% for the Planet’s commitment to maintaining a safe and healthy workplace we’ve implemented a Mandatory Vaccination Policy. 1% for the Planet requires that all employees demonstrate proof of vaccination as a condition of their employment. All requests for exemptions are addressed in accordance with applicable federal, state and local laws.                                                     

The job:

The Web Specialist will help to design, build and scale, and maintain our web presence while creating experiences that support our global network and impact. This position will play an integral role in optimizing our web platforms and finding solutions within our technical toolset, while also understanding how to translate the needs of our network into on-brand and user-centric digital experiences.

To accomplish these goals, the Web Specialist will develop expertise in our tools and technology and will assist with the transition of web tools and software to support our growing organization and network. This individual is detail-oriented, communicative, data-driven, and can manage both technical and design thought processes and implications.

Being a key player in the organization’s web evolution and technology growth, the Web Specialist will become a knowledgeable leader in web standards, design best practices, web metrics that support decision-making, develop expertise in technology integrations, and will support internal training and education of web content creators and designers. Ultimately, the Web Specialist will align the overall mission and organizational goals with best-in-class web and technology solutions.                                                     

Key responsibilities:

  • Make website edits and optimizations across various web platforms
  • Design assets from initial concept (wireframes, mockups, and prototypes) to final delivery (web-optimized assets and pages)
  • Collaborate closely between marketing and all teams, and especially the Business Systems & Innovation team
  • Collaborate with graphic designers to create web-optimized assets as needed
  • Collaborate with key stakeholders and external partners to create best-in-class web content that will help support and grow our global network
  • Maintain and implement brand guidelines across web presence
  • Utilize SEO to optimize web content
  • Develop expertise in marketing technology tools and tech stack integrations
  • Work within tech stack and assist in troubleshooting issues across platforms
  • Work with Marketing Specialist to utilize metrics and analytics to inform and create optimized user experiences and journeys
  • Assist in optimizing tools and workflows within the marketing department and organization
  • Assist in the process of assessing and transitioning CMS platforms
  • Help design and implement web standard best practices, such as accessibility and GDPR standards
  • Follow data/security best practices and help to maintain standards
  • Assist in staff training and education of web tools and best practices
  • Support and propose solutions for cross-functional tools such as HubSpot, Salesforce, member portal and directories, payment processing software, etc.
  • Work with supervisor to align planned projects to meet work plan goals and metrics                                                                    


  • Front end development knowledge, including HTML, CSS, and Javascript
  • Proficient with Adobe Suite
  • Experience working within CMS and CRM platforms
  • Experience using project management tools
  • Experience using metrics and analytics to make informed decisions to optimize UX
  • Desire to learn new tools and skillsets as a part of a growing global organization
  • Strong communication and time management skills
  • Strong attention to detail

1% for the Planet profile & culture:

1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We inspire businesses and individuals to support environmental nonprofits through membership and everyday actions. We make environmental giving easy and effective through partnership advising, impact storytelling and third-party certification.

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our business members and individual members have given hundreds of millions of dollars to our approved nonprofit partners to date. Today, 1% for the Planet’s global network consists of thousands of businesses, individuals and environmental nonprofits working toward a better future for all.

Look for our logo to purchase for the planet, learn more and join at onepercentfortheplanet.org.

To apply: To apply, please visit our 1% Jobs Board

Location: 1% for the Planet is headquartered in beautiful Burlington, Vermont. For this position, we will also be accepting resumes for remote candidates.

Please note: Currently, no 1% for the Planet staff members are required to work in our physical office space, even Vermont-based employees. Our team is currently either working from home or working a closely monitored hybrid schedule between their home and our headquarters. Any work done at our headquarters by 1% for the Planet staff members that choose to utilize the space is closely monitored by our team to ensure safety protocols for COVID-19 are implemented, regularly updated and upheld. We will safely arrange for any Vermont-based hire to be able to use our office space, should they request it. We will also work with any candidates to discuss a remote work schedule that feels most safe to them.

1% for the Planet


Health Insurance: Regular employees scheduled to work at least 60% time or above on a regular basis may elect to participate in 1% for the Planet’s health and dental insurance plans.  An eligible employee may elect single, two-person, or family coverage under the health or dental plans.  1% for the Planet pays the entire premium for both plans, and covers deductible using a provider-supported HRA plan. Effective January 1, 2020 our health insurance plan provider is Blue Cross Blue Shield of Vermont, and our specific plan is Blue Edge Business CDHP 1. Our dental insurance plan provider is Delta Dental and our specific plan is Delta Dental PPO plus Premier. COBRA: The Consolidated Omnibus Budget Reconciliation Act (COBRA) gives workers and their families who lose their health benefits the right to choose to continue group health benefits provided by their group health plan for limited periods of time under certain circumstances such as voluntary or involuntary job loss, reduction in the hours worked, transition between jobs, death, divorce, and other life events.

EAP: 1% for the Planet offers a fully covered Employee Assistance Program (EAPs) through Invest EAP.  EAPs promote the health of employees and their household members by offering immediate access to free, confidential counseling for a wide range of life issues.

Retirement:  Regular employees scheduled to work at least 60% time or above on a regular basis are eligible to participate in 1% for the Planet’s retirement plan starting on the first day of hire. 1% for the Planet provides up to a 6% match for all full-time employees, and a prorated match for employees working 60-99% of full-time. As part of this plan, 1% for the Planet provides employees access at no charge to a financial advisor for both retirement plan guidance and general financial planning.

Mobile Phone: 1% for the Planet provides all regular full-time employees unlimited AT&T cell phone contracts. For employees that are not AT&T users, 1% for the Planet will reimburse a fixed, monthly amount per month.

Holidays:  1% for the Planet recognizes all Federal holidays. For 2021, this amounts to 11 recognized holidays. These are annually updated in the Personnel Handbook, including those holidays that are considered floating. Non-floating holidays must be recognized on the actual holiday date.

Paid Time Off (PTO): Full-time regular employees shall accrue 25 days of PTO per year, which can be used for vacation, sick, or personal days. Employees regularly scheduled to work between 60-99% of full time will accrue pro-rated PTO; employees regularly scheduled to work less than 60% of full time will not accrue PTO. Please review the Personnel Handbook for PTO details, including when approval is needed.

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