“You have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places.” –Yvon Chouinard, 180° South
With outdoor adventure comes a responsibility to protect our natural world. Whether you're trekking across mountains, casting your line in a scenic river, riding down the slopes or enjoying a local hike, it's up to all of us to protect the spaces making it all possible. Whatever your outdoor adventure activity of choice, 1% for the Planet businesses are offering responsible, quality products and experiences while giving back to the outdoor destinations they call home.
Get to know 6 brands in our network coupling outdoor adventure and environmental stewardship:
Photo by Golden State Guiding
SPORT: Rock Climbing, Alpine & Ice Climbing, Mountaineering Service
HOW THEY’RE PROTECTING IT: Golden State Guiding believes that outdoor adventure and environmental conservation should always go together. That's why they instill safe and ethical outdoor practices through educational courses and outings facilitated by professional Guides. To protect the places they love for future generations, Golden State Guiding partners with Protect Our Winters (POW), The Yosemite Conservancy, and Friends of Eastern Sierra Avalanche Center.
HOW THEY’RE PROTECTING IT: AllTrails, Inc. helps people explore the outdoors with a collection of detailed, hand-curated trail maps crowdsourced from a community of 10 million outdoor adventure enthusiasts. Alltrails does more than showing you the trails, they put in the work to protect them for future generations. The brand is supporting several nonprofits living their values including Ecotrust, The Trust for Public Land, Sierra Club Foundation, Student Conservation Association, California Trails Conference Foundation and Ohio River Foundation.
HOW THEY’RE PROTECTING IT: Paddle Logger is a mobile app for watersports allowing paddlers to track and record their adventures on the water and remain globally connected. To stay true to their values and hold themselves accountable for protecting the planet, Paddle Logger has created an impact report that details their goals for the future and plans to bring them to life. Through their 1% for the Planet commitment, Paddle Logger supports eXXpedition—supporting their initiatives to make climate education easy and accessible to all.
SPORT: Surfing & Yoga
HOW THEY’RE PROTECTING IT: The founders of Bodhi Surf + Yoga are dedicated to influencing positive social and environmental change on local and global scales. Their immersive retreats get people moving outside while engaging and supporting local communities. Bodhi Surf + Yoga supports nonprofits The 5 Gyres Institute, French Broad River Academy, B Lab, Leave No Trace Center for Outdoor Ethics, The Center for Responsible Travel (CREST), Grades of Green and Adventure Scientists to stay true to their mission of curating sustainable and responsible travel adventures.
HOW THEY’RE PROTECTING IT: Korua Shapes creates unique and quality snowboards that are giving back to protect the slopes. The brand fights illegal logging and takes responsibility for their products by sourcing wood as locally as possible and only purchasing from dealers with sustainability certifications. Their 1% supports Protect our Winters' Switzerland and Austria chapters—informing athletes and outdoor enthusiasts on the effects of the climate crisis and empowering them to take action.
SPORT: Fly fishing
HOW THEY’RE PROTECTING IT: ArcticSilver is creating high-quality fly rods, reels and lines while protecting the waters that fly-fishers and aquatic wildlife call home. To honor their sport and the wild spaces that fuel it, they dedicate their 1% commitment to projects restoring trout habitat and advancing conservation efforts. ArticSilver's nonprofit partners include Fario e.V. and Rosareke Foreningen for Sjøørrettens venner.