Your total giving commitment is based on the company, brand or product line membership you choose. Each year, 1/2 of your total 1% donation can come in the form of employee volunteer time and/or in-kind product or service donations, or approved promotional support.
At least half (½) of business members’ 1% commitment must be met through monetary donations (which includes annual membership dues). Members may also fulfill their 1% commitment via 100% monetary donations.There is no requirement to support nonprofits via in-kind donations or approved promotional support.
Non-Monetary Donation Employee volunteer time and/or in-kind product or service donations and approved promotional support
Monetary donations (includes annual membership dues)
1% for the Planet certifies giving on an annual basis by confirming each business member’s gross sales as well as by reviewing donation receipts made to approved nonprofit partners. Members use the 1% for the Planet logo, collateral and brand messaging to best communicate their commitment to giving back to environmental causes.
Businesses receive the following perks with 1% for the Planet membership:
The 1% for the Planet brand is recognized and respected worldwide. We reach a broad audience—with our brand resonating most loudly with millennials as well as people interested in the environment and sustainability. Our logo is on millions of products and services globally, is featured widely across communication channels, and is growing in awareness every day. In the U.S., 28% of all consumers recognize our logo—a number that has grown more than five times since 2013. The strength of our brand highlights our members' deep commitment to giving back to our planet and the power of a global movement.
Did you know?
45% of younger adults, ages 18-34, are aware of our brand*
46% of consumers say seeing our logo on a product would positively influence their purchase*
59% of younger adults, ages 18-34, see our brand positively influencing their purchasing decision*
*Source: This survey was conducted online within the United States by Harris Poll on behalf of 1% for the Planet from July 5-12, 2018.
We give businesses and individuals expert advice about giving strategies to environmental nonprofits. Our recommendations encourage each business to invest in brand- and mission-aligned nonprofit solutions that are critical for the planet and that help the business thrive. We believe deeply in the power of shared goals and shared value creation. Similarly, we encourage individuals to align their giving with their personal vision of a healthy planet, while helping them focus on nonprofit solutions creating the greatest impact.
Our annual certification process provides credibility and represents an annual opportunity for business and individual members to assess the impact of their strategic giving. Why does this matter?
Did you know?
66% of people (and 73% of Millennials) say they're willing to pay more for products and services from companies committed to positive social and environmental impact.
91% of global citizens are interested in hearing about corporate social responsibility initiatives, but messages must be honest and clear.
Consumers trust companies' environmental claims more when backed up by certification marks and ingredients were responsibly sourced.
*Sources: Nielsen Global Sustainability Report 2015; 2013 Cone Communications / Echo Global CSR Study
Our global network fosters invaluable opportunities for our members. With member representation in more than 60 countries, you will enjoy various in-person and remote opportunities to engage with inspiring individuals, nonprofits and member businesses. Find us at local community events, trade shows and conferences (see our events calendar), and online through our various digital and social channels.
We can help amplify your impact through our website, social media channels and other communication channels. Members also receive access to our branded assets—including our logo and other resources—to spread the word and inspire others to protect the planet.
We also know that members love the chance to get their products and special offers in front of both the 1% for the Planet community and our public audience. For this reason, we create opportunities through which members can communicate these offers and gain exposure to our network.
Joining 1% for the Planet is a powerful statement; it showcases your values and commitment to a better, more sustainable future. Our members will tell you that their 1% commitment helps them stand out among competitors, too.
Today, consumers are finding their 1%. They are demanding more from brands and our members witness how taking a stance actually impacts their bottom line. In fact, according to a 2015 Cone Communications Millennial CSR Study, “more than 9-in-10 millennials would switch brands to one associated with a cause.”
It’s clear that membership is not only good for the planet but good for business, too!
1% for the Planet membership not only speaks volumes to consumers but to employees, too. When used effectively, 1% for the Planet can be a tool to engage and motivate staff. It isn’t about just telling staff where a donation goes, your staff can play a role in the entire process. Whether it is through helping to select nonprofits or having them roll up their sleeves and volunteer with your nonprofit partners, 1% for the Planet can help you instill a culture of giving into your company’s DNA.
There’s no doubt that having an engaged staff results in a variety of benefits. However, amazingly, only 40% of the workforce knows about their company’s goals, strategies and tactics (Source: Bain.com). More and more, workers are deciding where to work based on how aligned values their values are with their prospective place of employment. 1% for the Planet helps to create a mission that employees can embrace and engage with every day.
When you use 1% for the Planet membership to increase employee engagement, you’ll save money and drive ROI, bettering the future of your company and our planet. Check out this case study from 1 % for the Planet member, Macro Plastics.
“Joining 1% for the Planet has really helped us to take the company in a direction we are proud of. I think it made many people stand up and take notice as well as help to focus our minds on why we are in business.”
“Building a community network with deep and long-lasting impacts has been a core principle of Smog City since our founding in 2011. Combining our 3-year partnership with Food Forward with our commitment to 1% for the Planet, we have the unique opportunity to amplify our commitment to giving back in meaningful ways.”
“I'll be the first to admit that I had hesitations, most of which were centered around money and how to choose the nonprofit partners I'd be donating to. However, after speaking with a membership manager from 1% for the Planet, I got excited. I learned about high-impact nonprofits that could do great things with the donations, and it became clear that the selection process would be straightforward.”